Privacy Policy

1. Overview

A. Introduction

Welcome to Pure Magic Holiday Lighting LLC’s (“we”, “our”, “Our Company”, “us”) Privacy Policy. This document outlines the terms and conditions governing the collection, processing, and protection of your (“you”, “your”) personal information when you interact with our https://puremagicholidaylighting.com/ website, as well as our submission forms, any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (collectively, the “Site”) or engage in any form of correspondence with us.

B. Other Definitions

Submission Forms (“submission forms”, “Submission Forms”): refers collectively to any form you fill out with personal information.

2. What Data Do We Collect? 

A. What We Collect

We collect the following data:

  • Personal identification information – Name, email, address, phone number
  • Information concerning the reason you are contacting us, including:
    • Services you are Interested In
    • Any Comments you Entered in Text Fields on our Submission Forms
  • Your consent to allow us to send you exclusive promotions, offers, and updates via email and/or SMS

  • Website activity and technical information collected through Meta Pixel, including pages viewed, buttons or links clicked, form activity, referral source, browser/device information, IP address, cookie identifiers, and other information about how visitors interact with our website.

  • If you submit information through our website, certain contact details, such as name, email address, phone number, city, ZIP code, or service request details, may be used with Meta’s advanced matching features. This information may be sent to Meta in hashed form to help match website activity with Meta users.

  • Transaction Data (data is in anonymous form):
    • Payment Method, Transaction Date
    • Checkout Interaction – how you interact with our payment processor’s integrated fields in our submission forms
    • Browser type, device type, IP address, geographic location transaction took place, timestamp transaction took place, country payment method issued
    • Transaction Success/Failure Rates with Us
    • Transaction History with Us – including all the data in “Transaction Data” as well as number of different payment methods associated with your device and IP address
  • Your consent to allow us to store all of the above collected data
B. Cookies

Cookies are small text files that are placed on your device by your web browser and often include an anonymous unique identifier. For more information about cookies visit: https://allaboutcookies.org

Third Party Cookies Disclosure 

We partner with third parties to provide you with additional features. By using the Site or engaging with third party plugins and widgets, such third parties may place session or persistent cookies, or similar technologies on your device. The use of these cookies is subject to the third party’s own cookie policies.

3rd Party Cookies on Our Site:

  1. Our website uses Meta Pixel and related Meta Business Tools, which may place or read cookies, pixels, tags, or similar tracking technologies. These tools help us measure advertising performance, understand website activity, and show relevant ads on Facebook, Instagram, and other Meta services.
  2. JotForm

JotForm’s cookie policy applies: https://www.jotform.com/cookie-policy/  

For any of the cookies provided by JotForm we list in this Privacy Policy, a detailed description of each one and their purpose on our Site can be found here: https://www.jotform.com/cookie-policy/cookie-list/ 

3. hCAPTCHA

hCAPTCHA’s privacy policy applies: https://www.hcaptcha.com/privacy 

3rd Party Cookies Unique to Our Submission Forms that Require Payment

  1. Stripe

Stripe’s cookie policy applies: https://stripe.com/legal/cookies-policy  

For any of the cookies provided by Stripe we list in this Privacy Policy, a detailed description of each one and their purpose on our Site can be found here: https://stripe.com/cookie-settings 

3. How Do We Collect Your Data? 

We collect and process data when you: 

  • Voluntarily visit and/or fill out our submission forms
  • Voluntarily visit our website or other media channels

  • Through cookies, pixels, tags, and similar tracking technologies when you visit our website, interact with our pages, click links or buttons, submit forms, or interact with our online advertisements.

  • Through Meta Pixel and advanced matching when you provide contact information on our website, which may be hashed and shared with Meta for advertising measurement and matching purposes.

4. How Do We Use Your Data?

We collect your data in order to:

  1. Send you via email and/or SMS exclusive promotions, offers, and updates as well as fulfill the specific services you have requested
  2. Call you
  3. Fulfill the Services you desire
  4. Improve our marketing and service offer efforts
  5. Improve the performance and design of our Site
  6. Reduce the risk of fraud on our submission forms requiring payment

  7. To measure the performance of our Facebook and Instagram advertising.

  8. To understand which pages, forms, ads, or marketing channels generate website visits and quote requests.

  9. To show relevant ads to people who have visited our website or interacted with our business online.

  10. To create, improve, and measure advertising audiences, including retargeting audiences and similar audiences where permitted.

  11. To improve our website, marketing, and advertising based on visitor activity.

5. Who Do We Share Your Data With?

Your privacy is important to us, and we are committed to transparent and responsible handling of your personal data. We do not sell your personal information to any third parties, including your phone number and your consent to receive SMS from us.

We may share limited personal information, website activity, or technical data with third parties only when necessary to operate our website, provide our services, process payments, comply with legal requirements, prevent fraud, measure advertising performance, or improve our marketing efforts. This may include the following situations:

Advertising, Analytics, and Website Tracking: We may share limited website activity, technical information, cookie identifiers, and hashed contact information with Meta Platforms, Inc. through Meta Pixel, Meta Business Tools, and advanced matching features. This helps us measure advertising performance, understand website activity, improve ad delivery, retarget website visitors, and build advertising audiences on platforms such as Facebook and Instagram.

If Required by Law: We may disclose your personal information to third parties as permitted or required by applicable laws, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Filling Out Our Submission Forms That Require Payment: Stripe, our third-party payment processor, may collect certain transactional data, personal data, and other data to help process payments and prevent fraud.

Stripe defines you as an “End Customer” when you interact with our Stripe integrated fields on our submission forms and enter payment method data. As an “End Customer”, Stripe may process and/or share your personal data with other third parties (all data is in anonymous form). Refer to the following links for more information:

Stripe’s Privacy Policy: https://stripe.com/privacy 

Stripe’s Privacy Center: https://stripe.com/legal/privacy-center

Additionally, Stripe considers you an “End User” if you sign up for or use Link on our submission forms. As an “End User”, Stripe may process and/or share your personal data with other third parties. Refer to the following links for more information:

Stripe’s Privacy Policy: https://stripe.com/privacy 

Stripe’s Privacy Center: https://stripe.com/legal/privacy-center

6. How Do We Store Your Data?

Any storage and processing of data is conducted in compliance with applicable data protection laws. Below outlines how we store your data:

  1. Customer Relationship Management (CRM) System: All collected data is securely stored in our Customer Relationship Management (CRM) system. Our CRM system is designed to ensure the confidentiality and integrity of your personal information. 
  2. Information collected through Meta Pixel, cookies, and advanced matching may be processed and stored by Meta Platforms, Inc. or its service providers according to Meta’s own privacy policy and business terms.
  3. Submission Forms via JotForm: When you fill out our submission forms, JotForm will securely store submission form data. JotForm does not sell or access your submission form data. In some cases submission form data may be securely stored on third party servers, including Amazon Web Services and Google Cloud.

You can refer to JotForm’s privacy policy here:

https://www.jotform.com/privacy/ 

You can learn more about JotForm’s robust security measures here:

https://www.jotform.com/security/ 

7. How Long Do We Retain Your Data? 

We will maintain your data for our records:

  • As long as it is required for our legitimate purpose
  • As long as it is required to perform our contractual obligations and fulfill the services our customers desire
  • As long as we have your consent

Or, if applicable:

  • such period as is required or permitted by law or regulatory obligations which apply to us 

We will either delete or render your personal data anonymous when it is no longer required.

Website activity, cookie, advertising, and analytics data may be retained for different periods depending on the advertising platform, cookie settings, and tools used. Data processed by Meta through Meta Pixel, Meta Business Tools, or advanced matching is retained according to Meta’s own policies and settings

8. What are Your Data Protection Rights?

The right to Opt-Out of Communication Preferences: You have the right to manage your communication preferences with us. If you wish to opt out of receiving SMS and/or email communications from us, you can do so at any time. Each email we send includes an opt-out link in the footer, allowing you to easily unsubscribe. For SMS communications, you can reply with “STOP” to cease receiving messages.

We respect your choices and will promptly update our records to reflect your communication preferences. If you have any concerns or wish to exercise your communication preference rights, please contact us at: josh –at– puremagicholidaylighting.com.

The right to access – You have the right to request Our Company for copies of your personal data, under certain conditions.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you would like to exercise any of these rights, please contact us at josh –at– puremagicholidaylighting.com. If you make a request, we have forty-five (45) days to respond to you.

9. Changes to Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

A. Automatic Agreement

After this Privacy Policy has been updated, your subsequent use of our Site, correspondence with us, or provision of personal information means you agree to the revised terms. You should review this Privacy Policy each time you visit the Site for changes.

Our Privacy Policy is incorporated into our Terms of Service. If you have access to this Privacy Policy, you also agree to be bound by our Terms of Service, which governs acceptable interaction and use of our Site.

Please review our Terms of Service:

Privacy Policy

Refer to the final section, titled “Privacy Policy Last Updated” to see the month and year the Privacy Policy was last updated. 

10. Contact Us

Email us at josh –at– puremagicholidaylighting.com if you have any questions about our Privacy Policy, the data we hold on you, or you would like to exercise one of your data protection rights. Please do not hesitate to contact us. 

11. Privacy Policy Last Updated

 July 2026

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